Haute Contour & Homepage Redesign
I was the creative lead on the Spanx account for the launch of a revolutionary new product line of luxury shape wear for women called “Haute Contour.” Spanx’s campaign was centered on the idea of “have your cake and eat it too.” Shape wear had traditionally not been very sexy, however, new technology enabled this new shape wear to look and feel like lingerie. This mini site would be connected to the Spanx’s main site and be brand consistent while still making the experience feel unique and differentiated.
spanx homepage redesign
After the successful launch of the Haute Contour site, Spanx asked us to design a new homepage that would freshen up the brand and make it possible to launch other sub brands such as a soon to be released new men’s line of shape wear.