Site Redesign & Big Health Guide
I was the creative lead on the GNC account for the site redesign and Big Health Guide mini-site. Goals for the redesign centered around expanding the users pathways to products, site personalization, enabling automatic product delivery subscriptions and building online communities for reviews, recommendations and support.
big health guide
The Big Health Guide was an interactive mini-site that assisted users in finding the right products for their particular fitness or health goals. The product finder wizard was an important addition to the site in helping users find the right products through an approachable step by step interface.