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Vanguard - Retail Site Redesign
Vanguard - Personal Advisor Services
YourFund
Monarch Foundation
Thomson Bike Tours
Valley Preferred Cycling Center
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Toys R Us
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Personal Advisor Services

Vanguard‘s Personal Advisor Services offering represents the largest, most important new service to be offered to users in the history of the firm. It represents a massive shift from the DIY culture the company was founded on to now include advisor services to help investors maximize their returns at a fraction of the industry average fees. As the new head of design for the retail business, I was responsible for working with our agency partners to develop the creative direction for the launch of the new service. As a premium service we needed to differentiate it from our other offerings while maintaining it‘s connection to the Vanguard brand.

Visit vanguard.com

color

Corporate Colors
Primary Colors
Goal Status Colors
Promotional
Educational
Informational
Transactional

icons

Retail Site Icons
Personal Advisor Services Icons

illustration

information graphics

“advice reinvented” banner campaign

photography – advisors

photography – lifestyle

Thank you