Personal Advisor Services
Vanguard‘s Personal Advisor Services offering represents the largest, most important new service to be offered to users in the history of the firm. It represents a massive shift from the DIY culture the company was founded on to now include advisor services to help investors maximize their returns at a fraction of the industry average fees. As the new head of design for the retail business, I was responsible for working with our agency partners to develop the creative direction for the launch of the new service. As a premium service we needed to differentiate it from our other offerings while maintaining it‘s connection to the Vanguard brand.
![](https://assets.website-files.com/5683115f146d20d060db9484/56842e16ed87f06a2059f365_device_macbook_pro_pas.jpg)
color
![](https://assets.website-files.com/5683115f146d20d060db9484/568448de60060fe2454ca88d_vg_06_pas_color_corporate.png)
Corporate Colors
![](https://assets.website-files.com/5683115f146d20d060db9484/568448de26f535d63a436ee3_vg_06_pas_color_primary.png)
Primary Colors
![](https://assets.website-files.com/5683115f146d20d060db9484/568448dee3ca83742010fa31_vg_06_pas_color_goal-status.png)
Goal Status Colors
![](https://assets.website-files.com/5683115f146d20d060db9484/568448df1ccc35d53a17a129_vg_06_pas_color_promotional.png)
Promotional
![](https://assets.website-files.com/5683115f146d20d060db9484/568448dee3ca83742010fa37_vg_06_pas_color_educational.png)
Educational
![](https://assets.website-files.com/5683115f146d20d060db9484/568448df0da46cd945aa36b1_vg_06_pas_color_informational.png)
Informational
![](https://assets.website-files.com/5683115f146d20d060db9484/568448df0da46cd945aa36b2_vg_06_pas_color_transactional.png)
Transactional
icons
![](https://assets.website-files.com/5683115f146d20d060db9484/568462960da46cd945aa5d14_vg_06_icons.jpg)
Retail Site Icons
Personal Advisor Services Icons
illustration
![](https://assets.website-files.com/5683115f146d20d060db9484/56842e161ccc35d53a178507_pas_illustration.png)
information graphics
![](https://assets.website-files.com/5683115f146d20d060db9484/568448dfe3ca83742010fa39_vg_06_pas_info_graphics.jpg)
“advice reinvented” banner campaign
![](https://assets.website-files.com/5683115f146d20d060db9484/568448dfed87f06a205a17ff_vg_06_pas_banner_lightbulbs.jpg)
![](https://assets.website-files.com/5683115f146d20d060db9484/568448df26f535d63a436eec_vg_06_pas_banner_nav.jpg)
![](https://assets.website-files.com/5683115f146d20d060db9484/568448df0da46cd945aa36b5_vg_06_pas_banner_facetime.jpg)
photography – advisors
![](https://assets.website-files.com/5683115f146d20d060db9484/56842e150da46cd945aa14a8_pas_photo_a-1.jpg)
![](https://assets.website-files.com/5683115f146d20d060db9484/56842e15ed87f06a2059f35a_pas_photo_a-2.jpg)
![](https://assets.website-files.com/5683115f146d20d060db9484/56842e150da46cd945aa14a9_pas_photo_a-3.jpg)
photography – lifestyle
![](https://assets.website-files.com/5683115f146d20d060db9484/56842e150da46cd945aa14af_pas_photo_ls-1.jpg)
![](https://assets.website-files.com/5683115f146d20d060db9484/56842e151ccc35d53a178501_pas_photo_ls-2.jpg)
![](https://assets.website-files.com/5683115f146d20d060db9484/56842e16ed87f06a2059f360_pas_photo_ls-3.jpg)
![](https://assets.website-files.com/5683115f146d20d060db9484/56842e150da46cd945aa14ab_pas_photo_ls-4.jpg)
![](https://assets.website-files.com/5683115f146d20d060db9484/56842e15ed87f06a2059f35b_pas_photo_ls-5.jpg)
![](https://assets.website-files.com/5683115f146d20d060db9484/56842e150da46cd945aa14ad_pas_photo_ls-6.jpg)
Thank you